Stop losing the enquiries you already have.

Straight, specific writing on where London clinics and small businesses lose bookings, and the websites and automations that win them back.

Compliance7 July 20267 min read

Are AI chatbots handling patient enquiries GDPR-compliant?

A chatbot that collects patient enquiries is processing personal data, so UK GDPR applies. Done properly it is entirely compliant. Here is what "properly" means.

Read the guide

30–40%

of enquiries the average clinic loses before anyone picks up the phone.

SEO2 July 20268 min read

Local SEO for London clinics: how to actually get found on Google

The Google Map Pack takes nearly half of local search clicks. For a London clinic, your Google Business Profile is the single biggest lever. Here is how to use it.

Conversion27 June 20264 min read

Speed to lead: why replying in 5 minutes wins the booking

Contact a lead within 5 minutes and you are 21x more likely to qualify it than at 30 minutes. 78% of customers buy from whoever responds first. Speed is the whole game.

Web Design20 June 20267 min read

How much should a small business website cost in the UK? (2026)

UK small business websites in 2026 run from a few hundred pounds to five figures. Here is what sits behind those numbers, and what you are really paying for.

AI Automation12 June 20266 min read

AI chatbots for clinic websites: do they actually work?

AI chatbots are either dismissed as gimmicks or oversold as magic. The truth is narrower and more useful: they are very good at a few specific jobs.

Lead Generation2 June 20265 min read

Why UK clinics lose 30–40% of enquiries before anyone picks up the phone

The average UK dental practice misses 20–38% of calls, and roughly 80% of missed calls are booking requests. Only 14% of people leave a voicemail. Here is where the money goes.